Boston Shoe Travelers Association

Founded in Boston in 1901, BSTA is the oldest regional shoe travelers’ association in the United States.

We sponsor three trade shows a year in the Northeast for shoe retailers, providing you with the latest merchandise in all categories and genders for the upcoming season for your review.

BSTA represents almost 250 sales representatives and over 600 shoe and accessory brands!

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2027 Upcoming Shows

January 17 – 19, 2027
Doubletree by Hilton, Manchester, NH

July 18 – 19, 2027
Doubletree by Hilton, Manchester, NH

August 24 – 25, 2027
Marriott, Burlington, MA

Learn more »

Useful Links

National Shoe Retailers Association (NSRA)

National Shoe Travelers (NST)

Soles for Souls

Two Ten Footwear Foundation

Become a Member

Are you interested in joining the Boston Shoe Travelers Association? Membership is limited to qualified sales representatives. Find out more and apply »

BSTA Lifetime Achievement Award

BSTA Lifetime Achievement Award

Ed Lechner of Selby Shoes, Etc., South Portland, ME, was awarded the BSTA Lifetime Achievement Award. Thank you, Ed, for your years of service to the footwear community.

Retailer of the Year

Joe King's Concord, NH Retailer of the Year 2026
Congratulations to Joe King’s Shoe Shop, Concord, NH, for winning BSTA’s 2026 Retailer of the Year award!

Previous Winners »

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